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Style Tribes - Part 3
It’s spring!!
Time to fling open our wardrobes and take stock of what’s what. For some of us, the first chink of March sunshine will send us in to a “must go shopping” frenzy, whilst others will take a more practical approach, and just replace functional basics. Research has shown that a woman’s shopping habits are very much part of who she is: “part of her DNA”. Changes to our age, life stage or income will, apparently, have no bearing on how we shop. I would go a stage further and state that it is also directly linked to our individual style personalities or “STYLE TRIBES”:
Drama Queen:
You will not be overly concerned with bagging a bargain – not likely to be found in Primark. You will pay what it takes to get the right thing and yes, labels DO matter. Shopping will be carried out with military precision and sharp focus. Determined, decisive and driven.
Creative Genius:
Not at all lead by high street trends or high fashion. Can have a tendency to shop based on feelings and emotions rather than logic and reason. Likely to be a “grazer” – shopping little and often to seek out unusual pieces. Also likely to have the largest collection of unworn mistakes because they just don’t FEEL right.
Romantic Goddess:
Most likely to have a secret shoe addiction not to mention a different handbag for every day of the year. You will keep an eye on the trends but not be lead by them. You will buy items because you fall in love with them, but won’t necessarily have thought through what to wear them with. Hence you may well be the ones who cry “I have a wardrobe full of clothes….but nothing to wear”.
Natural Beauty:
Shopping is likely to be a complete chore for you. You do, however, get maximum value for money from your purchases – they will be worn right up until their demise. You are least likely to make rash, impulse purchases BUT can end up being limited and dull if not careful. You are inclined to borrow from friends, rather than trawl the shops, when special occasions arise.
Classic Chic:
You are the retailers dream being the most loyal of the tribes. Sometimes maybe a bit too loyal for your own good. You get full marks for making efficient, considered purchases BUT you are most likely to be the ones who settle for “average” or “good enough” or “useful”. Sometimes you long to be an edgier version of yourself but won’t achieve this unless you break out of “safe shopping” mode.
Gorgeous Glamour:
You certainly beat the others outright when it comes to all important matters such as underwear and make up. But faced with practical, everyday necessities and you flounder. You are the most likely to succumb to outrageous impulse buys – creating the need to hide away your guilty shopping secrets from time to time.
Rock Chick:
You are the most influential in the buying stakes. You will be looking for the “next big thing” rather than keeping up with fashion. You shop regularly and are willing to try new ideas. You are experimental and confident in your decisions. You are the only tribe who actually enjoy shopping for jeans BUT flounder when it comes to weddings or christenings. You probably find it easier to shop for Autumn/Winter than high summer.
Whatever your shopping habits, please do give yourself permission to buy only what you LOVE….providing you have a need for it, don’t have anything else that does the same job and can actually afford it!!
Katherine B x
www.katherineb.com
About the author
Name: Katherine Blyth
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Website: http://www.katherineb.com
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