Fashion

Short Couture

English Made Fashion Brand for Petite Career Women

ShortCouture.com is a new fashion brand for style-conscious Petite / Short women aged 30+ that want fashionable clothes to wear to work.

ShortCouture was started by Hayley Chalmers who, being 5’1” herself, well knows all the problems of fit. Hayley explains “People think it’s just about long trouser legs but there are at least 5 areas on clothes that are too long that can’t be altered"

After being made redundant in 2009 she decided to do what she had always wanted, and spent her entire savings on setting up her own business.

Hayley explains: ‘I had the idea about 5 years ago but with no fashion experience it was quite scary. After being made redundant, one day I just felt that the time was right and thought ‘I’m going to do it NOW’.

Market research carried out by Short Couture showed that short ladies are clamouring for smart trousers, and dresses with sleeves, so these are at the core of the first collection.

As the business grows the collection will be expanded to cover more styles of clothing.

The dresses and blouses can easily be dressed up for going from Desk to Drinks.

With only small quantities of each line produced they are also quite exclusive.

Short Couture can proudly say that it is supporting the British fashion industry as everything is Made in England and is labelled so, but is still very affordable.
Prices range from £54 - £125.